Are Google Ads Worth It?
One of the first steps a business can take is setting up a website where prospects can get in touch with it.
But, creating a website is only a piece of the puzzle. You need to do more to attract the right audience and convert it into a customer base.
You need to rank your website against relevant keywords on top of the first SERP (search engine results page).
The best short-term way to go about it is using Google ads. And, while search engine optimization (SEO) is an effective way to put your business in front of relevant eyeballs, it requires time.
Are Google Ads Worth It?
So, are Google Ads worth it? Absolutely, yes.
But, there are a few things you need to know to make them work for you.
You see, Google Ads is a pay-per-click advertisement platform. You pay Google a set bid whenever you get a click from a user against a particular keyword.
Google doesn’t charge anything for displaying your ads on its platform. And, while the bid amount matters, it isn’t the only factor.
The Google ads bidding system is more complicated than that. Your ad’s quality matters a lot too.
As you can see above, the top two results against the keyword “Buy hosting” are Google Ads showing above the organic result.
Are Google Ads Worth it for Local Businesses?
One of the reasons why Google Ads are worth it is the ability they provide you to focus on a specific group of audiences.
Let’s say you are in a shoe market and have a website that sells kids' shoes in Florida.
It can be a text ad or a shopping ad. The right one for you will depend on your preference and the type of your business.
Not only that, but you can also target local markets with long-tail keywords. These are not that competitive, which makes them inexpensive.
Only Pay for Potential Customer Clicks on Your Ad
Google Ads don’t take your money until it brings your target audience to your website. The pay-per-click model is bound to bring traffic. Google Ads only charge you when someone lands on your page through its ad.
Plus, you can set daily and monthly limits. The platform won’t spend a dime more than you want it to.
Google Ads Bring Quick Results
Not only are Google Ads worth it, but they are efficient too. You won’t have to wait for too long to see the results of your campaigns with Google Ads.
Search engine optimization can bring you relevant traffic, but it takes time. With Google Ads, you can bring your target audience to your website in no time.
Detailed Targeting
You can also target specific groups of people using the powerful detailed targeting feature of Google Ads. It allows you to filter out your target audience based on age, gender, location, interests, and other factors.
Google Ads Allow Campaign Tracking
It would be impractical to spend your advertising budget without knowing whether it’s working the way you want or not.
Thankfully, Google Ads allow you to track your ad campaigns and make changes on the fly for a better return on investment.
Final Thoughts
So, are Google Ads worth it? Absolutely!
However, you’d need to have an effective strategy before running your pay-per-click campaign with Google Ads.
You should define your audience, write compelling copy, target low-competition, and relevant keywords, and track your results and keep improving them.
You don’t need to pay until traffic lands on your website. If you use the platform wisely, there is nothing that can prevent you from converting your visitors.
